0845 474 4572
info@eurospanbookstore.com

Available: Usually despatched within 48 hours

The Coming Age of Robots

Implications for Consumer Behavior and Marketing Strategy

George Pettinico (author) George R. Milne (author)

ISBN: 9781951527686

Publication Date: Jun 2020

Format: Paperback

Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.
£29.50

Coming into stock: ships within 72 hours

  • Full Description
  • More Information
  • Author Biography
  • Customer Reviews
Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities.

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think.
Pages 194
Date Published 30 Jun 2020
Publisher Business Expert Press
Subject/s E-commerce: business aspects   Illness & addiction: social aspects   Behavioural economics  
George Pettinico is the Rosenblum Endowed Assistant Professor of Marketing at Plymouth State University in Plymouth, New Hampshire, where he teaches both undergraduate and graduate classes. Professor Pettinico is an active researcher in the area of marketing, with recently published articles in Journal of Consumer Marketing, Journal of Consumer Affairs and Health Marketing Quarterly. He has also presented his research at national conferences, with a particular focus on the intersection of consumers and technology. Before transitioning to academics, Professor Pettinco worked for two decades in various marketing roles in the health care, automotive and consumer goods industries. He enjoys spending time with his wife and two children, and hiking, kayaking and appreciating nature in beautiful New Hampshire. He has not yet bought a robot for his home.

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Post your comment

Eurospan Bookstore