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Unlocking Africa's Business Potential

Trends, Opportunities, Risks, and Strategies

Landry Signé (author)

ISBN: 9780815737384

Publication Date: Apr 2020

Format: Paperback

Examines business opportunities in the eight sectors with the highest potential returns on private investment in Africa - the same sectors that will foster economic growth and diversification, job creation, and improved welfare. The book's analysis is based on case studies that identify specific opportunities for investment and growth.
£32.95

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Africa welcomes business investment and offers some of the world's highest returns and impacts.

Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. Africa has been one of the world's fastest-growing regions over the past decade, and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of the continent's people will reach middle- or upper-class status by 2030.

Unlocking Africa's Business Potential examines business opportunities in the eight sectors with the highest potential returns on private investment—the same sectors that will foster economic growth and diversification, job creation, and improved general welfare. These sectors include: consumer markets, agriculture and agriprocessing, information and communication technology, manufacturing, oil and gas, tourism, banking, and infrastructure and construction. The book's analysis of these sectors is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decision-making.

The book identifies potential risks to business and offers mitigation strategies. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.
Pages 333
Dimensions 229 x 152
Date Published 30 Apr 2020
Publisher Brookings Institution Press
Subject/s Economic theory & philosophy   Business studies: general   African history   Trade agreements  
Professor Landry Signé is a Rubenstein fellow at the Global Economy and Development Program and Africa Growth Initiative at the Brookings Institution, a distinguished fellow at Stanford University, a World Economic Forum Young Global Leader, and chairman of the Global Network for Africa's Prosperity. His most recent book is titled African Development, African Transformation: How Institutions Shape Development Strategies.

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