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The Rise of K-Dramas

Essays on Korean Television and Its Global Consumption

JaeYoon Park (editor) Ann-Gee Lee (editor)

ISBN: 9781476677477

Publication Date: Jun 2019

Format: Paperback

Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Examining the cultural impact of K-drama and its fandom, this collection of essays focuses on the formation and transformation of identities in the context of regional and global dynamics and differing values and beliefs among social groups.
£42.95

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Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find "K-dramas" appealing. Diverse in both content and form, they range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller. Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences. Examining the cultural impact of K-drama and its fandom, this collection of new essays focuses on the formation and transformation of identities in the context of regional and global dynamics and differing values and beliefs among social groups. Contributors discuss such popular series as Boys over Flowers, My Love from the Star and Descendants of the Sun.
Pages 194
Dimensions 229 x 152 x 10
Date Published 30 Jun 2019
Publisher McFarland
Subject/s Television   Ethnic studies  
JaeYoon Park is an assistant professor of media communication at the University of Arkansas-Fort Smith. She has published in such academic journals as Jump Cut: A Review of Contemporary Media and Americana: The Journal of American Popular Culture.

Ann-Gee Lee is an associate professor of English at the University of Arkansas-Fort Smith. Her research interests lie in women's studies, covert rhetoric, civic discourse, and popular culture.

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