Teaching News Literacy in the Age of AI
Cathy Collins
- Format: Paperback
- ISBN: 9798888370414
- Publication Date: Oct 2024
- Availability: Not Yet Available - Pre-Order Now
Journalism for the Public Good
Kim S. Kierans
- Imprint: Bighorn Books
- Format: Hardback
- ISBN: 9781773855349
- Publication Date: May 2024
- Availability: Not Yet Available - Pre-Order Now
Digital Media Production
Paul Fornelli
- Format: Paperback
- ISBN: 9781793585615
- Publication Date: Aug 2023
- Availability: In Stock - Despatched Within 5 Working Days
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
Blanca Miguélez-Juan
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
- Format: Hardback
- ISBN: 9781668439715
- Publication Date: Jan 2023
- Availability: In Stock - Despatched Within 5 Working Days
The New Journalist’s Guide to Freelancing
Meg Wilcox
- Format: Paperback
- ISBN: 9781554815135
- Publication Date: Oct 2022
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
The Podcaster's Manifesto
Sarah Lemanczyk
- Format: Paperback
- ISBN: 9781793550842
- Publication Date: Aug 2022
- Availability: In Stock - Despatched Within 5 Working Days
New Media, Training, and Skill Development for the Modern Workforce
Dominic Mentor
The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this premier reference source is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.
- Format: Hardback
- ISBN: 9781668439968
- Publication Date: May 2022
- Availability: In Stock - Despatched Within 5 Working Days
The Language of Value
Virginia Robertson
- Format: Paperback
- ISBN: 9781637421796
- Publication Date: Jan 2022
- Availability: In Stock - Despatched Within 5 Working Days
Can. Trust. Will.
Leeza Garber
- Format: Paperback
- ISBN: 9781637421673
- Publication Date: Jan 2022
- Availability: In Stock - Despatched Within 5 Working Days
Remediating Region
Gina Caison
- Format: Hardback
- ISBN: 9780807175798
- Publication Date: Dec 2021
- Availability: In Stock - Despatched Within 5 Working Days
Dreamers Who Do
Virginia Stagni
- Format: Paperback
- ISBN: 9788831322287
- Publication Date: Nov 2021
- Availability: In Stock - Despatched Within 5-7 Working Days
The Fake News Panic of a Century Ago
Lee W. Huebner
- Format: Paperback
- ISBN: 9781793518750
- Publication Date: Dec 2020
- Availability: In Stock - Despatched Within 5 Working Days
Out of Print
Julia Panko
- Format: Hardback
- ISBN: 9781625345592
- Publication Date: Dec 2020
- Availability: In Stock - Despatched Within 5-7 Working Days
Power and Loss in South African Journalism
Glenda Daniels
This timely collection analyses the crisis of journalism in contemporary South Africa. Writing with authority as a seasoned journalist, the author addresses the gains and losses from decolonial and feminist perspectives and sees opportunities to forge a model for non-profit, public-funded journalism that reflects a diversity of voices.
- Format: Paperback
- ISBN: 9781776145997
- Publication Date: Jul 2020
- Availability: In Stock - Despatched Within 5 Working Days
Current Theories and Practice in the Political Economy of Communications and Media
Serpil Karlidag
- Format: Hardback
- ISBN: 9781799832706
- Publication Date: Mar 2020
- Availability: In Stock - Despatched Within 5 Working Days
The Role of Media in International Relations
Mark Scheinbaum
- Format: Paperback
- ISBN: 9781516540372
- Publication Date: Feb 2020
- Availability: In Stock - Despatched Within 5 Working Days
Surprising News
Kenneth Newton
- Format: Hardback
- ISBN: 9781626377660
- Publication Date: May 2019
- Availability: In Stock - Despatched Within 5-7 Working Days
Winds of Change
The key is to harness the benefits while managing the risks in Singapore.
- Format: Paperback
- ISBN: 9781484389171
- Publication Date: Jan 2019
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Alternative Facts, Post-Truth and the Information War
- Format: Paperback
- ISBN: 9781682178652
- Publication Date: Oct 2018
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
The Media Welfare State
Trine Syvertsen
- Format: Paperback
- ISBN: 9780472052158
- Publication Date: Oct 2014
- Availability: In Stock - Despatched Within 5-7 Working Days