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The Inscrutable Shopper

Consumer Resistance in Retail

Stella Minahan (author) Sean Sands (author)
Carla Ferrara (author)

ISBN: 9781606491713

Publication Date: Sep 2011

Format: Paperback

Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti-consumption as an influence on their target markets.
£7.95

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The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Pages 153
Date Published 30 Sep 2011
Publisher Business Expert Press
Subject/s Illness & addiction: social aspects   Behavioural economics  
Stella Minahan, Senior Lecturer, Graduate Business School, Deakin University, Australia.

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