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The Business of Certification

Creating and Sustaining a Successful Program

Second Edition

Lenora Knapp (author) Joan Knapp (author)

ISBN: 9780880343893

Publication Date: Nov 2017

Format: Paperback

The Business of Certification is a roadmap to guide the intricate journey of launching and maintaining a certification program, drawn from lessons learned by the authors working with hundreds of association clients over the past two decades.
£70.50

Temporarily out of stock: usually despatched in 10-14 days

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The Business of Certification is a roadmap to guide the intricate journey of launching and maintaining a certification program, drawn from lessons learned by the authors working with hundreds of association clients over the past two decades.

Certification programs can be a great opportunity for associations to elevate their profession, close knowledge and skills gaps, and generate nondues revenue. But creating and maintaining a program is a complex, labor-intensive, and expensive undertaking fraught with legal issues and risks.

The Business of Certification analyzes the business issues that are critical to consider before launching a certification program and are essential to successfully managing one. The book is organized into three sections to guide association leaders–CEOs, senior staff, and board members–through every phase of a certification program:

understanding the business of certification
laying the foundation for a successful certification business
managing an established certification business
Bolstered by insights from credentialing program profiles and 29 easy-to-use worksheets to guide discussions and effective planning, The Business of Certification is a must-have resource for credentialing organizations or those considering a certification program.
Pages 208
Dimensions 279 x 216
Date Published 30 Nov 2017
Publisher Association Management Press
Subject/s Management & management techniques  

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