Eurospan Bookstore Search Results

Global Perspectives on the Strategic Role of Marketing Information Systems

Jose Melchor Medina

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Format: Hardback
ISBN: 9781668465912
Publication Date: May 2023
Availability: In Stock - Despatched Within 5 Working Days

Opportunities and Strategic Use of Agribusiness Information Systems

Ferdinand Ndifor Che

Due to such factors as poor economic conditions, climate change, and conflict, food security remains an issue around the world and especially in developing nations. Rapid changes in technology over the last decade has brought a renewed focus on how information and communication technologies (ICTs) and application systems are deployed to improve rural competitiveness. Unfortunately, agricultural stakeholders in developing countries, particularly in Africa, have not been able to reap comparable benefits from adopting agricultural information systems as compared to their counterparts in the developed economies. Understanding the challenges that hinder the effective adoption of agricultural information systems and identifying opportunities or innovations is imperative to improve the agricultural sectors and overcome the problems in these developing economies. Opportunities and Strategic Use of Agribusiness Information Systems is an essential reference book that examines the key challenges that hinder the effective adoption of agricultural information systems. Moreover, it identifies and evaluates opportunities for the strategic deployment of ICTs and information systems to drive agricultural development for the benefit of agricultural sector stakeholders in emerging countries. While highlighting such topics as agricultural entrepreneurship, food value chain, and innovation systems, it is intended to provide sound and relevant frameworks and tools that will aid agricultural industry practitioners, smallholder farmers, and managers of agricultural extension systems looking to make more effective and responsible decisions when selecting, planning, deploying, and managing agribusiness information systems. It is additionally targeted for agricultural funding organizations, government policymakers, academicians, researchers, and students concerned with exploiting the potential of a variety of ICTs and information systems in the quest to achieve food security and poverty reduction in emerging economies.

Format: Hardback
ISBN: 9781799848493
Publication Date: Dec 2020
Availability: In Stock - Despatched Within 5 Working Days

Structured Conflict Approaches used in Strategic Decision Making

Jerry Fjermestad

This monograph focuses on strategic planning processes which use structured conflict to aid in elicitating and exposing management’s underlying assumptions and how to stimulate management to adopt a broader view of the planning problem.

Format: Paperback
ISBN: 9781680836165
Publication Date: Nov 2019
Availability: In Stock - Despatched Within 5 Working Days

Information Systems Strategic Planning for Public Service Delivery in the Digital Era

Emanuel Camilleri

Service delivery in the digital era is all about bringing together innovative ideas from various stakeholders in the private, public, and civil sectors to meet customer expectations. Like any business, government public service entities must provide public service delivery to their customers in an age that is heavily influenced by technological advancements. Information Systems Strategic Planning for Public Service Delivery in the Digital Era is an essential reference source that discusses issues related to public service delivery in the digital era and the degree to which governments may take advantage of the transformational potential of ICT to move towards seamless government, particularly for improving service delivery, democratic responsiveness, and public outreach. The book also provides a pragmatic framework for government entities to define their information systems strategic plan (ISSP), guiding the reader in a step-by-step practical description of the various technical concepts, current and future technology trends, and implementation considerations for formulating their ISSP to ensure the maximum gain from public service delivery. Including research on topics such as human capital, knowledge economy, and block chain technology, this book is ideally designed for academicians, public administrators, government officials, IT consul

Format: Hardback
ISBN: 9781522596479
Publication Date: Jun 2019
Availability: In Stock - Despatched Within 5 Working Days

Strategic Information Systems and Technologies in Modern Organizations

Caroline Howard

Format: Hardback
ISBN: 9781522516804
Publication Date: Jan 2017
Availability: In Stock - Despatched Within 5 Working Days

Strategic IT Governance and Alignment in Business Settings

Steven De Haes

Format: Hardback
ISBN: 9781522508618
Publication Date: Sep 2016
Availability: In Stock - Despatched Within 5 Working Days

Strategic Utilization of Information Systems in Small Business

M. Gordon Hunter

Format: Hardback
ISBN: 9781466687080
Publication Date: May 2015
Availability: In Stock - Despatched Within 5 Working Days

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Mehdi Khosrow-Pour

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Format: Hardback
ISBN: 9781466681330
Publication Date: Feb 2015
Availability: In Stock - Despatched Within 5 Working Days