Global Perspectives on Social Media Influencers and Strategic Business Communication

Bi

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

  • Imprint: Business Science Reference
  • Format: Hardback
  • ISBN: 9798369309124
  • Publication Date: Jun 2024
  • Availability: Not Yet Available - Pre-Order Now

Social Media Strategies for Tourism Interactivity

Ramos

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

  • Format: Hardback
  • ISBN: 9798369309605
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Enhancing and Predicting Digital Consumer Behavior with AI

Thomas Heinrich Musiolik

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

  • Format: Hardback
  • ISBN: 9798369344538
  • Publication Date: Apr 2024
  • Availability: Not Yet Available - Pre-Order Now

Marketing Innovation Strategies and Consumer Behavior

Belem Barbosa

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

  • Format: Hardback
  • ISBN: 9798369341957
  • Publication Date: Apr 2024
  • Availability: Not Yet Available - Pre-Order Now

Adoption of NFTs and Cryptocurrency in Marketing

Malik

In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

  • Format: Hardback
  • ISBN: 9798369313923
  • Publication Date: Mar 2024
  • Availability: Not Yet Available - Pre-Order Now

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Bansal

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.

  • Format: Hardback
  • ISBN: 9798369308158
  • Publication Date: Feb 2024
  • Availability: In Stock - Despatched Within 5 Working Days

Digital Marketing

Ali Arif

  • Format: Paperback
  • ISBN: 9781774697337
  • Publication Date: Feb 2024
  • Availability: In Stock - Despatched Within 5 Working Days

Using Influencer Marketing as a Digital Business Strategy

Sandrina Teixeira

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

  • Format: Hardback
  • ISBN: 9798369305515
  • Publication Date: Jan 2024
  • Availability: In Stock - Despatched Within 5 Working Days

Democratizing Luxury

Annika A. Culver

  • Format: Hardback
  • ISBN: 9780824895167
  • Publication Date: Dec 2023
  • Availability: Temporarily out of stock: Usually despatched in 14-18 days

Modern Healthcare Marketing in the Digital Era

Kakhaber Djakeli

Modern Healthcare Marketing in the Digital Era , edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

  • Format: Hardback
  • ISBN: 9798369306796
  • Publication Date: Dec 2023
  • Availability: In Stock - Despatched Within 5 Working Days

Integrated Marketing in a Modern World

Mark McMullen

  • Format: Paperback
  • ISBN: 9798823309684
  • Publication Date: Nov 2023
  • Availability: In Stock - Despatched Within 5 Working Days

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Theodore Tarnanidis

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.

  • Format: Hardback
  • ISBN: 9781668488683
  • Publication Date: Aug 2023
  • Availability: In Stock - Despatched Within 5 Working Days

Plunkett's Games, Apps & Social Media Industry Almanac 2024

Jack W. Plunkett

  • Format: Paperback
  • ISBN: 9781647880040
  • Publication Date: Aug 2023
  • Availability: In Stock - Despatched Within 5 Working Days

Strategic Communications for PR, Social Media and Marketing

Laurie J Wilson

  • Format: Paperback
  • ISBN: 9798765774823
  • Publication Date: Jul 2023
  • Availability: Temporarily out of stock: Usually despatched in 14-18 days

An Influencer's World

Caroline Baker

How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

  • Format: Paperback
  • ISBN: 9781609388959
  • Publication Date: Jun 2023
  • Availability: In Stock - Despatched Within 5-7 Working Days

#Share

Natalie T. Wood

  • Format: Paperback
  • ISBN: 9781637424148
  • Publication Date: Dec 2022
  • Availability: In Stock - Despatched Within 5 Working Days

Social Media Mobile Marketing

Kavita Singh

  • Format: Hardback
  • ISBN: 9781774693995
  • Publication Date: Dec 2022
  • Availability: In Stock - Despatched Within 5-7 Working Days

Celebrity 2.0

Stacy Landreth Grau

  • Format: Paperback
  • ISBN: 9781637422083
  • Publication Date: May 2022
  • Availability: In Stock - Despatched Within 5 Working Days

Social Media Analytics and Its Applications in Marketing

Sangkil Moon

Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains -- marketing, social media, and social media analytics (SMA).

  • Format: Paperback
  • ISBN: 9781680839524
  • Publication Date: Mar 2022
  • Availability: In Stock - Despatched Within 5 Working Days

The Podcast Handbook

Jacqueline N. Parke

  • Format: Paperback
  • ISBN: 9781476681931
  • Publication Date: Mar 2022
  • Availability: In Stock - Despatched Within 5 Working Days