0845 474 4572
info@eurospanbookstore.com

In stock: Usually despatched within 24hrs

Only at Comic-Con

Hollywood, Fans, and the Limits of Exclusivity

Erin Hanna (author)

ISBN: 9780813594705

Publication Date: Nov 2019

Format: Paperback

Also available as: Hardback  

What made the San Diego Comic-Con a Hollywood destination? How does the industry's presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more.
£25.95

In stock: ships within 24hrs

  • Full Description
  • More Information
  • Author Biography
  • Customer Reviews
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention's exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry's presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.

Reviews

"This is an important book for fan studies and beyond. Not only a brilliant exploration of Comic-Con's history and place in contemporary culture, it also takes seriously aspects of this experience that have been under-researched. What are the meanings and values of waiting in line? How does Hall H operate? And how have licensees become so central to the event? Assessing fans' liminal positioning, Erin Hanna acutely theorises 'exclusivity' and its (re)configurations. Start the queue here- this is a must-read for anyone interested in aspirational and affective labor, as well as Hollywood's attempts to build cultural capital for its blockbusters."

"This exciting, well-researched book situates Comic-Con within the confluence of fandom, industry, and convergence. Erin Hanna expertly reveals how industry efforts to generate publicity for major media brands hinge on the production of exclusivity for a select number of fans."
Illustrations 30 black & white images
Pages 262
Dimensions 229 x 152
Date Published 30 Nov 2019
Publisher Rutgers University Press
Subject/s Literary studies: general   Anthologies (non-poetry)   Media studies   Popular culture   Film: styles & genres  
Erin Hanna is an Assistant Professor of Cinema Studies at the University of Oregon in Eugene.

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Post your comment

Eurospan Bookstore