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Mobile Commerce

Karabi Bandyopadhyay

Format: Paperback
ISBN: 9789391818425
Publication Date: Apr 2024
Availability: Not Yet Available - Pre-Order Now

Social Media Mobile Marketing

Kavita Singh

Format: Hardback
ISBN: 9781774693995
Publication Date: Dec 2022
Availability: In Stock - Despatched Within 5-7 Working Days

Impact of Mobile Payment Applications and Transfers on Business

Thaisaiyi Zephania Opati

Consumers continue to rely heavily on their phones to complete such tasks as transferring funds between banks or accounts, depositing or withdrawing funds, paying bills, and purchasing items. Mobile money users are oftentimes more financially resilient and can protect themselves better against economic and other shocks. Moreover, mobile money can increase the velocity of money in circulation because it reduces the transactions and time costs of making retail payments. As such, understanding the impact of mobile payments is imperative for businesses and the economy. Impact of Mobile Payment Applications and Transfers on Business is a pivotal reference source that provides vital research on mobile money transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole within an economy. It covers the impact, innovations, business-to-business transformations, regulatory framework, challenges, and ethical issues surrounding mobile money transfers around the world. This book is ideally designed for economists, financial analysts, business managers, leaders, scholars, practitioners, researchers, and students in fields that include management, finance, economics, commerce, and leadership.

Format: Hardback
ISBN: 9781799823988
Publication Date: Dec 2019
Availability: In Stock - Despatched Within 5 Working Days

Impact of Mobile Services on Business Development and E-Commerce

Francisco Liébana

Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users' lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Format: Hardback
ISBN: 9781799800507
Publication Date: Sep 2019
Availability: In Stock - Despatched Within 5 Working Days