Aesthetics in Marketing

Henrik Hagtvedt

Aesthetics in Marketing begins with a characterization of this domain of research and then organizes extant literature. It provides an overview of aesthetics principles, outcomes stemming from these principles, and zooms in on the principle of ambiguity in specific to provide a detailed discussion of ambiguous versus accessible aesthetic elements.

  • Format: Paperback
  • ISBN: 9781638282860
  • Publication Date: Nov 2023
  • Availability: In Stock - Despatched Within 5 Working Days

Market Aesthetics

Elena Machado Sáez

  • Format: Hardback
  • ISBN: 9780813937045
  • Publication Date: Mar 2015
  • Availability: In Stock - Despatched Within 5-7 Working Days