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Kodak and the Lens of Nostalgia

Nancy Martha West (author)

ISBN: 9780813919591

Publication Date: May 2000

Format: Paperback

Also available as: Hardback  

A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.
£28.50

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The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West examines a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl", the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. Enhanced with over 50 reproductions of the Kodak ads themselves, this work illustrates the fundamental changes in American culture and the function of memory in the formative years of the 20th century.
Illustrations 16 colour & 40 b&w illustrations
Pages 304
Date Published 31 May 2000
Publisher University of Virginia Press
Series Cultural Frames, Framing Culture
Subject/s Cultural studies   History of the Americas   Photography & photographs   Advertising   20th century history: c 1900 to c 2000  

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