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Get Out the Vote

How to Increase Voter Turnout

Third Edition

Donald P. Green (author) Alan S. Gerber (author)

ISBN: 9780815725688

Publication Date: Sep 2015

Format: Paperback

Donald Green and Alan Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and influenced how campaigns operate in the first two editions of Get Out the Vote. In this expanded edition, they incorporate data from more than 100 new studies, to shed new light on the efficiency of various campaign tactics.
£17.95

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The most important element in every election is the voters, and get-out-the-vote (GOTV) campaigns can make the difference between winning and losing. With the first two editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.

In this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics.

The new Get Out the Vote will be available as the country gears up for the 2016 presidential campaign. This readable, practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations, as well as a valuable teaching tool in courses on campaigns and elections.
Pages 260
Dimensions 229 x 152
Date Published 30 Sep 2015
Publisher Brookings Institution Press
Subject/s Politics & Government  
Donald P. Green is professor of political science at Columbia University, USA. He is the coauthor, with Bradley Palmquist and Eric Schickler, of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2002).

Alan S. Gerber is Charles C. & Dorathea S. Dilley Professor of Political Science and director of the Center for the Study of American Politics at Yale University, USA. He is coeditor, with Eric Patashnik, of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).

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