Eurospan Bookstore Search Results

Building a Brand Image Through Electronic Customer Relationship Management

Arshi Naim

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Format: Hardback
ISBN: 9781668453865
Publication Date: Jun 2022
Availability: In Stock - Despatched Within 5 Working Days

User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Pedro Isaias

Format: Hardback
ISBN: 9781522528265
Publication Date: Oct 2017
Availability: In Stock - Despatched Within 5 Working Days

Advances in Electronic Commerce (AEC): 12 Volumes

Mehdi Khosrow-Pour

Format: Hardback
ISBN: 1935-2921-IGP
Publication Date: Apr 2017
Availability: Temporarily out of stock: Usually despatched in 14-18 days

Mobile Commerce

Esther Swilley

Format: Paperback
ISBN: 9781606498446
Publication Date: Nov 2015
Availability: In Stock - Despatched Within 5 Working Days

Electronic Payment Systems for Competitive Advantage in E-Commerce

Francisco Liébana-Cabanillas

Format: Hardback
ISBN: 9781466651906
Publication Date: Feb 2014
Availability: In Stock - Despatched Within 5 Working Days

Sales, Leases and Electronic Commerce - CasebookPlus

John E. Murray Jr.

The fourth edition continues the goal of earlier editions: providing the most current and comprehensive treatment of the modern law of sales and leases in national and international transactions. The new edition includes important new cases to elaborate the continuing development of critical provisions of that law, and to elucidate new caselaw trends. The official withdrawal of proposed amendments to UCC Articles 2 and 2A provided room for these important cases without a significant increase in the size of the volume. While continuing to emphasize any significant differences between Articles 2 and 2A, the new edition eliminates separate coverage of Article 2A where its provisions replicate Article 2. At the same time, the important distinction between true leases and secured transactions disguised as leases not only continues but is emphasized in new case and text material.Among other current developments, the fourth edition recognizes the Supreme Court's important elaboration of the Federal Arbitration Act and it effect on the holdings and rationales of state courts in adjudicating claims of unconscionable arbitration agreements. The unique CISG coverage of prior editions has been updated, along with the text material throughout the volume, to provide the most current dimensions of sales law.

Imprint: West Academic Publishing
Format: Hardback
ISBN: 9781684671625
Publication Date: Apr 2013
Availability: In Stock - Despatched Within 5-7 Working Days