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Cases on Social Media and Entrepreneurship

Syed Far Abid Hossain

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Format: Hardback
ISBN: 9798369317815
Publication Date: Mar 2024
Availability: In Stock - Despatched Within 5 Working Days

Entrepreneurship and Creativity in the Metaverse

Inder

The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.

Format: Hardback
ISBN: 9798369317341
Publication Date: Mar 2024
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The Evolution of Hidden Champions as Niche Entrepreneurs

Erik E. Lehmann

The Evolution of Hidden Champions as Niche Entrepreneurs portrays hidden champions as an important vehicle in shaping a country’s technological and economic competitiveness, revealing their key business strategies and investigating their evolution over space (geographical distribution) and time (technological change).

Format: Paperback
ISBN: 9781638282587
Publication Date: Jul 2023
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An Influencer's World

Caroline Baker

How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

Format: Paperback
ISBN: 9781609388959
Publication Date: Jun 2023
Availability: In Stock - Despatched Within 5-7 Working Days

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

Farag Edghiem

Digital technologies have enabled certain opportunities for industries, societies, and companies to change for the better. The service sector has essentially evolved through significant developments in recent decades, such as the increasing adoption of artificial intelligence (AI) applications and automated technologies, including service robots, chatbots, and virtual assistants. Both digital transformation and digital entrepreneurship are multifaceted areas that relate to varied emerging technologies that have recently dominated the current service industry. These technologies serve to enhance various sociotechnical areas, including communication and collaboration, as well as co-creating business value and promoting service automation. Digital Entrepreneurship and Co-Creating Value Through Digital Encounters contributes to the services' digital transformation and digital entrepreneurship domain by uncovering contemporary innovations used in the modern service industry. It supports modern applications of Industry 4.0, digital transformation, and entrepreneurship to facilitate value co-creation for contemporary businesses. Covering topics such as big data management, industrial relations, and tourist destination selection, this premier reference source is an ideal resource for entrepreneurs, business owners and managers, government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

Format: Hardback
ISBN: 9781668474167
Publication Date: May 2023
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Sustainability and the Future of Work and Entrepreneurship for the Underserved

JoAnn Denise Rolle

Disparity in the workplace has been exacerbated in recent years as society faces a number of challenges in promoting inclusion and equality across fields. To ensure appropriate steps are taken to move in the direction of a diverse and equitable future for the workforce, further study and consideration on the key challenges, opportunities, and strategies for advancing business policy to provide for the underserved is required. Sustainability and the Future of Work and Entrepreneurship for the Underserved highlights marginalized labor and entrepreneurial market segments and reviews strategies used to prepare for technological change globally. The book also provides a series of recommendations to assist in growing and sustaining a more inclusive global society. Covering a range of topics such as disparities, class challenges, and entrepreneurs, this reference work is crucial for policymakers, business owners, managers, researchers, academicians, scholars, instructors, and students.

Format: Hardback
ISBN: 9781668443224
Publication Date: Jun 2022
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The StartUp Masterplan

Nikhil Agarwal

Format: Paperback
ISBN: 9781637422021
Publication Date: Apr 2022
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Entering the Chinese e-Merging Market

Danai Krokou

Format: Paperback
ISBN: 9781637420522
Publication Date: Apr 2021
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Rural Entrepreneurship and Innovation in the Digital Era

Sachithra Lokuge

Though entrepreneurship has been studied for decades, in recent years, the study of "rural entrepreneurship" has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.

Imprint: Business Science Reference
Format: Hardback
ISBN: 9781799849421
Publication Date: Nov 2020
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Entrepreneurial Development and Innovation in Family Businesses and SMEs

Andreas Masouras

Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country's sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.

Imprint: Business Science Reference
Format: Hardback
ISBN: 9781799836483
Publication Date: Jun 2020
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Imagination House

E. Lee Walker

Format: Paperback
ISBN: 9781623497842
Publication Date: Apr 2019
Availability: In Stock - Despatched Within 5-7 Working Days

Impact

Charles E. Eesley

This monograph focuses on data gathered from a large-scale, systematic survey of Stanford alumni, faculty and selected staff in 2011 to assess the university’s economic impact based on its involvement in entrepreneurship.

Format: Paperback
ISBN: 9781680834222
Publication Date: Apr 2018
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E-Entrepreneurship

Maleehah Gull

Format: Hardback
ISBN: 9781773611563
Publication Date: Jan 2018
Availability: In Stock - Despatched Within 5-7 Working Days

Women in E-Entrepreneurship

Maleehah Gull

Format: Hardback
ISBN: 9781773610146
Publication Date: Jan 2018
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Key Challenges and Opportunities in Web Entrepreneurship

Alexandru Capatina

Format: Hardback
ISBN: 9781522524663
Publication Date: Mar 2017
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Corporate Governance and Entrepreneurial Firms

David B Audretsch

This monograph looks at corporate governance mechanisms in entrepreneurial firms and explains how and why they differ from those mechanisms in large and publicly traded corporations.

Format: Paperback
ISBN: 9781601988263
Publication Date: May 2014
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