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Consumer Behavior

Women and Shopping

Patricia Huddleston (author) Stella Minahan (author)

ISBN: 9781606491676

Publication Date: Jan 2011

Format: Paperback

Provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
£7.95

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Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Consumer Behavior provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Pages 125
Date Published 30 Jan 2011
Publisher Business Expert Press
Subject/s Illness & addiction: social aspects   Behavioural economics  
Patricia Huddleston, Professor of Retailing, Michigan State University, East Lansing, Illinois, USA.

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