Enhancing and Predicting Digital Consumer Behavior with AI
Thomas Heinrich Musiolik
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
- Format: Hardback
- ISBN: 9798369344538
- Publication Date: Apr 2024
- Availability: Not Yet Available - Pre-Order Now
Marketing Innovation Strategies and Consumer Behavior
Belem Barbosa
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
- Format: Hardback
- ISBN: 9798369341957
- Publication Date: Apr 2024
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior
Joao Heitor De Avila Santos
- Format: Paperback
- ISBN: 9781774697139
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
AI Impacts in Digital Consumer Behavior
Thomas Heinrich Musiolik
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
- Format: Hardback
- ISBN: 9798369319185
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5 Working Days
Navigating the Shifting Landscape of Consumer Behavior
Sahin
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
- Format: Hardback
- ISBN: 9798369315941
- Publication Date: Feb 2024
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior in a Digital World
Frank Kardes
- Format: Paperback
- ISBN: 9798765786871
- Publication Date: Nov 2023
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Artificial Intelligence in Marketing and Consumer Behavior Research
TaeWoo Kim
Artificial Intelligence in Marketing and Consumer Behavior Research reviews the state of the art of behavioral consumer research involving AI-human interactions and divides the literature into two primary areas based on whether the reported effects are instantiations of consumers displaying a positive or negative response to encounters with AI.
- Format: Paperback
- ISBN: 9781638282662
- Publication Date: Oct 2023
- Availability: In Stock - Despatched Within 5 Working Days
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
Célia M. Q. Ramos
To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
- Format: Hardback
- ISBN: 9781668466070
- Publication Date: Apr 2023
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Pantea Keikhosrokiani
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this premier reference source is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
- Format: Hardback
- ISBN: 9781668470299
- Publication Date: Apr 2023
- Availability: In Stock - Despatched Within 5 Working Days
A New Era of Consumer Behavior
Umut Ayman
- Format: Hardback
- ISBN: 9781803561820
- Publication Date: Mar 2023
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Pantea Keikhosrokiani
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
- Format: Hardback
- ISBN: 9781668441688
- Publication Date: Jun 2022
- Availability: In Stock - Despatched Within 5 Working Days
Using Computational Intelligence for the Dark Web and Illicit Behavior Detection
Romil Rawat
The Dark Web is a known hub that hosts myriad illegal activities behind the veil of anonymity for its users. For years now, law enforcement has been struggling to track these illicit activities and put them to an end. However, the depth and anonymity of the Dark Web has made these efforts difficult, and as cyber criminals have more advanced technologies available to them, the struggle appears to only have the potential to worsen. Law enforcement and government organizations also have emerging technologies on their side, however. It is essential for these organizations to stay up to date on these emerging technologies, such as computational intelligence, in order to put a stop to the illicit activities and behaviors presented in the Dark Web. Using Computational Intelligence for the Dark Web and Illicit Behavior Detection presents the emerging technologies and applications of computational intelligence for the law enforcement of the Dark Web. It features analysis into cybercrime data, examples of the application of computational intelligence in the Dark Web, and provides future opportunities for growth in this field. Covering topics such as cyber threat detection, crime prediction, and keyword extraction, this premier reference source is an essential resource for government organizations, law enforcement agencies, non-profit organizations, politicians, computer scientists, researchers, students, and academicians.
- Format: Hardback
- ISBN: 9781668464441
- Publication Date: May 2022
- Availability: In Stock - Despatched Within 5 Working Days
Consumers’ Purchase Intentions and Their Behavior
Vicki Morwitz
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.
- Format: Paperback
- ISBN: 9781601988805
- Publication Date: Apr 2022
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Financial Behavior
W. Fred Van Raaij
This monograph deals with how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric.
- Format: Paperback
- ISBN: 9781601988645
- Publication Date: Apr 2022
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior and Culture
Joao Heitor De Avila Santos
- Format: Hardback
- ISBN: 9781774077269
- Publication Date: Dec 2020
- Availability: In Stock - Despatched Within 5-7 Working Days
Leveraging Consumer Behavior and Psychology in the Digital Economy
Suki Norazah Mohd
- Format: Hardback
- ISBN: 9781799830429
- Publication Date: Jun 2020
- Availability: In Stock - Despatched Within 5 Working Days
The Coming Age of Robots
George Pettinico
- Format: Paperback
- ISBN: 9781951527686
- Publication Date: Jun 2020
- Availability: In Stock - Despatched Within 5 Working Days
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Valentina Chkoniya
- Format: Hardback
- ISBN: 9781799831150
- Publication Date: Apr 2020
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior and Marketing
Matthew Reyes
- Format: Hardback
- ISBN: 9781789238556
- Publication Date: Mar 2020
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Ana Maria Soares
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
- Format: Hardback
- ISBN: 9781799822202
- Publication Date: Feb 2020
- Availability: In Stock - Despatched Within 5 Working Days