Inside Nuvola Lavazza

Stefania Romenti

  • Format: Paperback
  • ISBN: 9788831322973
  • Publication Date: Aug 2024
  • Availability: Not Yet Available - Pre-Order Now

Global Perspectives on Social Media Influencers and Strategic Business Communication

Bi

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

  • Imprint: Business Science Reference
  • Format: Hardback
  • ISBN: 9798369309124
  • Publication Date: Jun 2024
  • Availability: Not Yet Available - Pre-Order Now

Digital Opportunities in African Businesses

Marcio Cruz

  • Format: Paperback
  • ISBN: 9781464820885
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Impact of Teleworking and Remote Work on Business

Chandan

The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.

  • Format: Hardback
  • ISBN: 9798369313145
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Internal Communication in the Age of Artificial Intelligence

Monique Zytnik

  • Format: Paperback
  • ISBN: 9781637426043
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Social Media Strategies for Tourism Interactivity

Ramos

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

  • Format: Hardback
  • ISBN: 9798369309605
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Promoting Sustainable Gastronomy Tourism and Community Development

Jimenez Ruiz

Against the backdrop of a world increasingly concerned with the health of the planet, the promotion of sustainable culinary tourism takes on heightened importance. It provides a unique opportunity to engage tourists and locals in a collaborative effort to preserve and celebrate the diverse gastronomic heritage of the world. Food has transcended its role as mere sustenance to become a universal language, effortlessly bridging national divides, linguistic complexities, and cultural distinctions. Promoting Sustainable Gastronomy Tourism and Community Development is an exploration of the dynamic relationship between gastronomy, tourism, and community growth. In a world where cultural intersections are increasingly common, this book unveils the pivotal role of regional culinary traditions in shaping sustainable tourism and fostering local development. The book delves into cuisine, tourism, and community development. Beyond being a palate-pleasing indulgence, gastronomy tourism emerges as a formidable force for positive change. By embracing regional cuisines, individuals contribute to local economies, safeguard cultural legacies, and advance environmental sustainability, all while relishing delectable dishes.

  • Format: Hardback
  • ISBN: 9798369318140
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Utilizing Virtual Communities in Professional Practice

Dana L. Smerda-Mason

In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.

  • Format: Hardback
  • ISBN: 9798369311110
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Inspired by Data

Giuseppe Mayer

  • Format: Paperback
  • ISBN: 9791281627130
  • Publication Date: May 2024
  • Availability: Not Yet Available - Pre-Order Now

Neuroleadership Development and Effective Communication in Modern Business

Jyoti Kukreja

In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving sustainable growth. Traditional leadership approaches often must address these multifaceted issues, leading to stagnation and missed corporate opportunities. The emerging field of Neuroleadership offers a transformative solution by leveraging cutting-edge insights from neuroscience and psychology to revolutionize leadership practices. Neuroleadership Development and Effective Communication in Modern Business is a comprehensive guide to understanding and implementing Neuroleadership principles, offering a groundbreaking approach to leadership development. With topics ranging from stress management and resilience to ethical leadership considerations, this book provides a holistic framework for leadership excellence in the digital age. Whether you're a seasoned executive, a leadership development professional, or a scholar seeking to explore the frontiers of leadership research, this resource is your essential companion to mastering the art and science of Neuroleadership.

  • Format: Hardback
  • ISBN: 9798369343500
  • Publication Date: Apr 2024
  • Availability: Not Yet Available - Pre-Order Now

Executive Speech Doctor

Robert J. Weis

  • Format: Paperback
  • ISBN: 9781476691664
  • Publication Date: Mar 2024
  • Availability: Not Yet Available - Pre-Order Now

Proximity Marketing

Rajagopal

  • Format: Paperback
  • ISBN: 9781637425770
  • Publication Date: Mar 2024
  • Availability: Not Yet Available - Pre-Order Now

Communicate, Lead, and Transform

Eddie Merla

  • Format: Paperback
  • ISBN: 9781604271867
  • Publication Date: Mar 2024
  • Availability: In Stock - Despatched Within 5-7 Working Days

Cases on Social Media and Entrepreneurship

Syed Far Abid Hossain

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

  • Format: Hardback
  • ISBN: 9798369317815
  • Publication Date: Mar 2024
  • Availability: In Stock - Despatched Within 5 Working Days

Gastronomic Sustainability Solutions for Community and Tourism Resilience

Shivam Bhartiya

In the rapidly changing landscape of global tourism and community dynamics, a pressing challenge emerges — the delicate balance between gastronomy tourism, community development, and social impact. As communities grapple with the consequences of unchecked tourism, the need for a sustainable approach becomes vital. Gastronomic Sustainability Solutions for Community and Tourism Resilience is a groundbreaking exploration illuminating the intricate interplay between food, culture, and socio-economic aspects. This comprehensive work identifies the challenges and presents innovative solutions that transcend traditional paradigms, ensuring the long-term well-being of both host communities and the ever-evolving world of travel. Gastronomic Sustainability Solutions for Community and Tourism Resilience is a transformative narrative revealing sustainable gastronomy practices' power. As communities seek avenues for economic growth and cultural preservation, this book charts a course toward genuine, mutually beneficial travel experiences. Through compelling case studies and theoretical insights, readers are guided through a journey showcasing how gastronomy tourism's convergence can revitalize local economies, celebrate cultural heritage, and foster cross-cultural understanding. The book proposes a paradigm shift in how we approach travel and provides tangible strategies for community leaders, businesses, and individuals to embrace a more sustainable and responsible future.

  • Format: Hardback
  • ISBN: 9798369341353
  • Publication Date: Mar 2024
  • Availability: Not Yet Available - Pre-Order Now

Business Communication

Rexcel Lagare

  • Format: Paperback
  • ISBN: 9781774697306
  • Publication Date: Mar 2024
  • Availability: In Stock - Despatched Within 5-7 Working Days

The Role of Leaders and Actors in Academy-Business Partnerships

Clevenger

In academic-business partnerships, many challenges plague both sides of the equation. From navigating complex power dynamics to ensuring ethical conduct, managing risk, and fostering trust, these collaborations often seem to walk a tightrope without a safety net. The critical actors involved, such as university leaders, corporate executives, and government policymakers, often struggle to strike the delicate balance required for success. It is a world where mishaps are as common as best practices, and the potential for growth and innovation remains untapped due to these hurdles. The Role of Leaders and Actors in Academy-Business Partnerships: Issues of Risk, Trust, Power, Ethics, and Cooperation emerge as the guiding light in this labyrinthine journey. This book does not just highlight the issues; it presents concrete solutions. By offering a comprehensive exploration of the roles and responsibilities of key players, from university presidents to corporate executives, it equips readers with the knowledge and tools needed to navigate the intricate dynamics of these partnerships successfully. With real-world examples of best practices and the cautionary tales of the "dark side of leadership," this book empowers academic scholars and corporate leaders alike to make informed decisions and forge collaborations that truly benefit both sides.

  • Format: Hardback
  • ISBN: 9781668439166
  • Publication Date: Mar 2024
  • Availability: Not Yet Available - Pre-Order Now

Initiation au monde des affaires

Sadia Zoubir-Shaw

  • Format: Paperback
  • ISBN: 9781773383835
  • Publication Date: Mar 2024
  • Availability: Not Yet Available - Pre-Order Now

Mini Grid Solutions for Underserved Customers

Bernard Tenenbaum

  • Format: Paperback
  • ISBN: 9781464820557
  • Publication Date: Mar 2024
  • Availability: In Stock - Despatched Within 5 Working Days

Effective Workplace Communication

Rajiv Chopra

  • Format: Hardback
  • ISBN: 9781774699423
  • Publication Date: Mar 2024
  • Availability: In Stock - Despatched Within 5-7 Working Days