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Broadcasting the Pandemic

A History of HIV on South African Television

Rebecca Hodes (author)

ISBN: 9780796924490

Publication Date: Jul 2014

Format: Paperback

Tells the story of a South African television show, Beat It! It was first screened on public television in 1999 and developed into one of the most powerful health education initiatives in contemporary history. Broadcasting the Pandemic traces the show’s evolution, exploring how Beat It! used the medium of television to inform its viewers about HIV at a time of increasingly rapid infection rates.
£25.50

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Broadcasting the Pandemic tells the story of a South African television show, Beat It! Created during the aspirational years of the political transaction in which the broadcast media were posted to democratise the airwaves, Beat It! was first screened on public television in 1999 and developed into one of the most powerful health education initiatives in contemporary history. Broadcasting the Pandemic traces the show’s evolution, exploring how Beat It! used the medium of television to inform its viewers about HIV at a time of increasingly rapid infection rates, but in which government education and treatment campaigns were largely absent.

Broadcasting the Pandemic pioneers a new methodology in scholarship about South Africa – using a television programme to explore the history of AIDS activism and policy. It provides a contemporary history of television in South Africa, and its role in the most influential social movement to have emerged from the democratic transition: the HIV activist movement. Its content will interest readers from a wide array of disciplines, including African Studies, journalism, public health, sociology, cultural studies and the history of medicine.
Pages 236
Dimensions 240 x 168
Date Published 30 Jul 2014
Publisher HSRC Press
Subject/s Television   AIDS: social aspects  

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