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Get Out the Vote

How to Increase Voter Turnout

Fourth Edition

Donald P. Green (author) Alan S. Gerber (author)

ISBN: 9780815736936

Publication Date: Jul 2019

Format: Paperback

In this expanded and updated edition, Donald Green and Alan Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing".
£20.95

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  • Full Description
  • More Information
  • Table of Contents
  • Author Biography
  • Customer Reviews
The most important element in every election is getting voters to the polls–these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.

In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events.

Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.
Illustrations 6 illustrations
Pages 253
Dimensions 229 x 152
Date Published 30 Jul 2019
Publisher Brookings Institution Press
Subject/s Constitution: government & the state   Elections & referenda  
  • Preface
  • 1. Introduction: Why Voter Mobilization Matters
  • 2. Evidence versus Received Wisdom
  • 3. Door-to-Door Canvassing
  • 4. Leaflets and Signage
  • 5. Direct Mail
  • 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
  • 7. Electronic Mail, Social Media, and Text Messaging
  • 8. Using Events to Draw Voters to the Polls
  • 9. Using Mass Media to Mobilize Voters
  • 10. Voter Registration and Voter Turnout
  • 11. Strategies for Effective Messaging
  • 12. What Works, What Doesn't, and What's Next
  • Appendixes
  • A. Meta-Analysis of Door-to-Door Canvassing Experiments
  • B. Meta-Analysis of Direct Mail Experiments
  • C. Meta-Analysis of Phone-Call Experiments
  • Notes
  • Index
Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000).

Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).

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