0845 474 4572
info@eurospanbookstore.com

Available: Usually despatched within 48 hours

The Ultimate Assist

The Relationship and Broadcast Strategies of the NBA and Television Networks

John Fortunato (author)

ISBN: 9781572734081

Publication Date: Feb 2002

Format: Paperback

Also available as: Hardback  

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.
£23.50

Coming into stock: ships within 72 hours

  • Full Description
  • More Information
  • Customer Reviews
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
Illustrations Illustrations
Pages 280
Date Published 28 Feb 2002
Publisher Hampton Press
Series Hampton Press Communication Series: Mass Media and Journalism
Subject/s Media studies   Basketball  

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Post your comment

Eurospan Bookstore