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Customer Knowledge Management

People, Processes, and Technology

Minwir Al-Shammari (editor)

ISBN: 9781605662589

Publication Date: Feb 2009

Format: Hardback

Customer knowledge is becoming the competitive asset in e-business that enables companies to serve each customer in his/her preferred way, and to nurture profitable and durable customer relationships. This book introduces an integrated approach to analyzing and building customer knowledge management synergy for sustainable competitive advantage.
£143.00

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Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. "Customer Knowledge Management: People, Processes, and Technology" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
Illustrations illustrations
Pages 310
Date Published 28 Feb 2009
Publisher IGI Global
Subject/s Business applications   E-commerce: business aspects  

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