0845 474 4572
info@eurospanbookstore.com

In stock: ships within 24hrs

Branding Law

A Guide to the Legal Issues in Brand Management

Ross Petty (author)

ISBN: 9781634604772

Publication Date: Jul 2016

Format: Paperback

Provides the comprehensive legal background needed for effective brand marketing, including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.
£77.50

In stock: ships within 24hrs

  • Full Description
  • More Information
  • Customer Reviews
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.
Imprint West Academic Publishing
Pages 527
Dimensions 229 x 152
Date Published 30 Jul 2016
Publisher West Academic
Subject/s Intellectual property law  

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Post your comment

Eurospan Bookstore