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Academic Book Week Begins

9 Nov 2015 07:00:00

Welcome to Eurospan - Europe’s leading independent marketing, sales and distribution agency for publishers from North America, Africa and Asia-Pacific.

There are many ways to begin a blog. We could introduce you to our main bloggers – Frances and Shell – and tell you a little bit about who we are – Assistant Sales & Marketing Manager, Medicine & Health and Sales Manager for Central & Southern Europe respectively - and what we’re interested in here at Eurospan. We could welcome you to our first blog post (Hello!) or explain a bit about what we’ll be covering in our blogs: from issues affecting the academic book trade, our top picks and bestsellers, to the Eurospan team’s latest news.

Or, we could launch straight in at the deep end. Today marks the start of Academic Book Week (9-16 November), a week of activities, events and promotions where people from all aspects of the academic book world, including publishers, students, authors, librarians, and booksellers come together to celebrate and discuss the future of the academic book.

Throughout the week, Eurospan will be blogging about hot topics and success stories from our markets across the globe. Today, for our first post, our Sales & Marketing Managers have picked their favourite books from Eurospan’s partner-publishers for 2015. Let’s see what they have to say:

Charter of the United Nations and Statute of the International Court of Justice
United Nations, Department of Public Information
9789211012835
United Nations Publications

The Charter of the United Nations was signed in 1945 by 51 countries, paving the way for the creation of the UN in October 1945. The aim of the Charter is to save humanity from war; to reaffirm human rights and the dignity and worth of the human person; to proclaim the equal rights of men and women and of nations large and small; and to promote the prosperity of all humankind. To celebrate the UN’s 70th anniversary, United Nations Publications have relaunched their bestselling Charter in a variety of languages and colours.


Finnish Lessons 2.0
What Can the World Learn from Educational Change in Finland?, 
Second Edition
Pasi Sahlberg
9780807755853
Teachers College Press 

Pasi Sahlberg recounts the history of Finnish educational reform as only a well-travelled insider can.  He details how the Finnish strategy and tactics differ from those of the global educational reform movement. A message of hope and encouragement for other nations to find their own way to enact educational reform that works.


Red Book® 2015
Report of the Committee on Infectious Diseases, 30th Edition
American Academy of Pediatrics (AAP) Committee on Infectious Diseases
9781581109269
American Academy of Pediatrics

Red Book® is the one-stop guide to preventing, controlling, and managing infectious diseases in children. Like its distinguished predecessors, the 2015 30th edition is custom-built for efficient patient problem solving. At its heart are expert recommendations on the clinical manifestations, etiology, epidemiology, diagnosis, and treatment of more than 200 different diseases, making it an indispensable source of information for paediatricians, infectious disease specialists, and other doctors and professionals worldwide.


Rugby
A New Zealand History
Ron Palenski
9781869408367
Auckland University Press

To understand the global dominance of the All Blacks, you must first grasp the fundamental way in which the game of rugby is woven into the cultural fabric of New Zealand. This wonderful illustrated history by renowned sports journalist and historian Ron Palenski shows how this English public schoolboys’ game arrived at the most distant outpost of the empire, and how once there, it helped in forging the identity of a nation. A must-have for any rugby fan.


From the Great Wall to the Great Collider
China and the Quest to Uncover the Inner Workings of the Universe
Steve Nadis & Shing-Tung Yau
9781571463104
International Press of Boston, Inc

The story of the enchanting new physics that lies behind the Higgs boson discovery – and the gargantuan particle accelerator that might get us there. The 2012 discovery of the Higgs boson was a sensational triumph - the culmination of a 48-year-long search that put the finishing touches on the so-called “Standard Model” of particle physics. While the celebrations were still underway, researchers in China were making plans to continue the centuries-old quest to identify the fundamental building blocks of nature. This book explains how an ambitious new machine - on the scale of China’s proposed “Great Collider” - could provide us with a fuller understanding of the origins of our universe and its most basic constituents.


Looking forward to more news tomorrow as we see what Academic Book Week has to unfold!

The World of University Presses

10 Nov 2015 07:00:00

Eurospan's University Press division is one of our oldest marketing divisions, incorporating over 50+ partner-publishers. Today's post is by Charlotte Rose, from our Sales & Marketing team. Let's see what she has to say about her experience working with our University Press list:

As Assistant Sales and Marketing Manager for the University Press division here at Eurospan, I have the pleasure of working on a portfolio of 50+ university presses, most of which are based in North America, but some of which are based as far afield as South Africa, Asia, Australia and New Zealand.

This enriching division of the publishing industry offers an opportunity to work on books written by authors who are leading and respected figures in their fields, and I can honestly say that it never fails to inspire.

The publishing strategies of each of our clients varies, which provides an opportunity to market books in an extensive spectrum of subject areas, from Dance, Music and Theatre Studies to Politics, Religion and Anthropology. As a result, I’m constantly learning and developing new skills.

Lastly, I couldn’t write this post without mentioning our clients! Another joy of my job is working with so many talented people, based all across the globe, many of whom I had the chance to meet at the AAUP (American Association of University Presses) annual conference in Denver, Colorado, earlier on this year. The conference was eye-opening and inspiring (not to mention, exhausting!) and was attended by 650 AAUP members who came together to engage in conversation about all aspects of the world of University Presses.

Our clients are now sharing their Spring / Summer 2016 lists with us, and we, in turn, look forward to sharing these with you. If you’d like to sign up to our mailing list and receive regular updates about new titles, please follow this link. To read more about the University Press division and see various examples of recent promotional literature, please visit our website, here

The Story of a Pioneer Girl

11 Nov 2015 07:00:00

It's always exciting to have a runaway bestseller on your lists, even more so when it was an unexpected success. Today, Katrin from our Sales & Marketing team tells the story of how the real-life account of the young girl from The Little House on the Prairie captured the imaginations of readers worldwide.

One of the most exciting and unusual books we here at Eurospan had the pleasure to work on this year is Pioneer Girl, the previously unpublished autobiography of American novelist Laura Ingalls Wilder, which, within less than a year of its release, has amassed an impressive array of accolades: six consecutive weeks on the New York Times bestseller list, global mainstream media coverage, and winner of the American Midwest Booksellers Choice Award.

While it has been exciting to watch Pioneer Girl take the world by storm, the story of how it came to be is just as fascinating. Originally written in 1930, Laura Ingalls Wilder submitted her account of her family’s pioneering life in the American Midwest to various publishers. When it became clear that no publisher was prepared to pick up her story, Wilder, in collaboration with her daughter Rose Wilder Lane, reworked it into the Little House books – the series of children’s novels for which Wilder would later gain worldwide recognition. While generations of readers would go on to fall in love with the stories of Ma, Pa, Laura and even Nellie Oleson, the original Pioneer Girl text was somewhat forgotten about, until, some 80 years later, author Pamela Smith Hill, who had previously written a biography of Wilder, unearthed the manuscript from the archives. Over the course of three years, Smith Hill, along with members of the Pioneer Girl Project, worked to generate the resources needed to publish Wilder’s text, and compiled a wealth of supplementary material, such as extensive annotations, maps, and photos. A treasure trove for any Wilder enthusiast!

While Wilder’s novels, and the television show they inspired, greatly romanticised the Ingalls family and life on the prairie, Pioneer Girl is a much grittier, more historically accurate account of Wilder’s experiences, painting a vivid picture of the spirit of American frontier culture. Initally intended for an academic audience, Pioneer Girl was expected to be a hit with a select circle of dedicated Wilder enthusiasts, (local) historians, and American literature scholars, so the book’s publisher, the South Dakota Historical Society Press, planned for a relatively conservative print run of a 1,000 copies, which was quickly increased to 15,000 copies and then followed by subsequent print runs when pre-orders came flooding in, their volume exceeding everyone’s wildest expectations. Within a few weeks, Pioneer Girl fever had taken hold across the globe. Wilder fans took to social media to express their excitement and anxiously awaited delivery of their copy, while others patiently joined seemingly endless library waiting lists.

Seeing Pioneer Girl become a success with readers all over the world has been an absolute delight. It’s been fantastic to observe the many different ways readers of all ages, nationalities and backgrounds relate to Wilder’s story of family, endurance, adventure and hardship.

From a publishing perspective, the success of Pioneer Girl reinforces something we here at Eurospan passionately believe in: the vital importance of independent publishing. In an industry increasingly dominated by multi-national corporations, we need small presses unafraid to take a gamble on a project they believe in to keep our industry vibrant, diverse and inclusive.

Eurospan's Asian Expansion

12 Nov 2015 07:00:00

As our name would suggest, when Eurospan was first established in the mid-1960s, our business was about offering marketing, selling and distribution services for our partner-publishers within Europe. However, five decades later, we now cover all regions of the world outside of North America, and since 2010 our expansion into Asia is a move we’re found particularly exciting.

To say that Asia is vast, its markets hugely diverse, and our opportunities to promote English language titles considerable, is a set of understatements. Ranging from developing nations like Laos and Cambodia, to mighty intellectual centres such as Japan and Singapore, and to countries like India and China whose economies are expanding at a pace beyond belief, working in Asia means that we are constantly being challenged. In short, there’s never a dull moment on the marketing and sales front - to say nothing of the logistics of distribution!

Working closely with partner-agents based on the ground means that Eurospan has an ear to the ground across the region. When university librarians in the Philippines want to see our latest engineering materials, we can be there with them to talk through our latest key titles in person. In a world that is increasingly reliant upon email and digital marketing, this personal touch is not to be underestimated: although many customers like to receive eblasts and links to online catalogues, demand for hardcopy materials remains steady.

And interest in English language titles is high, particularly in STM and related professional subject areas. Our bestsellers in India include titles on paediatrics and beef cattle production (perhaps surprisingly given the veneration of cows in Hinduism); in Singapore books on education sell strongly; and China and Hong Kong have seen demand for academic writing handbooks and guides this year. The crowds that gather at the continent’s major book fairs – Eurospan takes a stand at the New Delhi World Book Fair, the Kuala Lumpur International Book Fair, and the Beijing International Book Fair every year – are further testament to local demand for English language titles, and the titles from our partner-publishers. 

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