The World Bank and United Nations are some of the world’s best known intergovernmental organizations, but did you know that they also run their own publishing programmes? Katie, from our Sales & Marketing team, gives us a quick history of Eurospan’s involvement and explains why we are proud to distribute for them and other similar organizations.

Eurospan has been promoting the publications of the International Monetary Fund and World Bank Group Publications for many years. In early 2012, the Food and Agriculture Organization of the United Nations joined us, greatly expanding the range of titles we offer on agriculture, and six months later, United Nations Publications came on board with their huge array of key titles. It was after the addition of these two publishers that a new division of Eurospan was set up – Intergovernmental Organizations (IGOs). Some of the more well-known books we have in this division are Human Development Report (UN), World Development Report (World Bank), World Economic Outlook (IMF) and FAO Statistical Yearbook (FAO).

The IGOs need a highly targeted marketing approach to ensure that we are directing the information about these specialist publications towards the right customers. It is also important to keep up to date with world events when working with IGO publishers as their books are frequently relevant to many news articles, and are used by the media for statistical data relating to current events. Marketing our IGOs is, therefore, always a topical and informative job.