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New Delhi World Book Fair 2018

27 Mar 2018 19:37:00

India continues to be a very important and strong growth market and Marc Bedwell, Eurospan’s Regional Manager, once again attended the New Delhi World Book Fair, which this year took place from 6-14 January.

“We always welcome the opportunity to display our publishers’ titles in conjunction with our agent, Viva Books. The fair is enormous, attracting nearly 1,000 exhibitors and a million visitors. Whilst I had meetings with key distributors and librarians, dealing in India always represents a unique challenge with expectations for high discounts, long credit cycles, and a fragmented distribution system – but the scale and desire to engage with publishing at the highest levels and quality is something to behold. Expansion here has been rapid but the growth curve is likely to remain steep.”

- Marc Bedwell
Regional Manager, Middle East, Asia-Pacific & Latin America

Comments | Posted in Eurospan Market Focus By Eurospanners

The World Bank and United Nations are some of the world’s best known intergovernmental organizations, but did you know that they also run their own publishing programmes? Katie, from our Sales & Marketing team, gives us a quick history of Eurospan’s involvement and explains why we are proud to distribute for them and other similar organizations.

Eurospan has been promoting the publications of the International Monetary Fund and World Bank Group Publications for many years. In early 2012, the Food and Agriculture Organization of the United Nations joined us, greatly expanding the range of titles we offer on agriculture, and six months later, United Nations Publications came on board with their huge array of key titles. It was after the addition of these two publishers that a new division of Eurospan was set up – Intergovernmental Organizations (IGOs). Some of the more well-known books we have in this division are Human Development Report (UN), World Development Report (World Bank), World Economic Outlook (IMF) and FAO Statistical Yearbook (FAO).

The IGOs need a highly targeted marketing approach to ensure that we are directing the information about these specialist publications towards the right customers. It is also important to keep up to date with world events when working with IGO publishers as their books are frequently relevant to many news articles, and are used by the media for statistical data relating to current events. Marketing our IGOs is, therefore, always a topical and informative job.

Comments | Posted in Eurospan Market Focus By Eurospanners

Working with Eurospan's broad range of titles, from a wide variety of partner-publishers and covering an array of subjects, keeps the job of marketing exciting, but it can also keep you on your toes. Today, Pip, one of our Sales & Marketing Managers, shares some of the challenges of getting to grips with subjects outside of your normal area of expertise.

What is STEM? STEM is an acronym for science, technology, engineering and mathematics. According to the national STEM Centre in the UK, “STEM subjects are integral to the UK’s success: the UK is the world’s sixth largest manufacturer, engineering turnover is around £800 billion per year, and whilst the UK makes up only 1% of the world’s population, we produce 10% of the world’s top scientific research.”

The Observatory on Borderless Higher Education tells us that investment in STEM disciplines is increasingly seen in the US and Europe as a means to boost innovation, particularly in manufacturing, the sector which helped Asian economies grow exponentially over the last two decades.

The top selling Eurospan STEM title published in 2015 is the enticingly titled Introduction to Tropical Geometry from the American Mathematical Society. It brings to mind visions of colourful shapes reflecting upon the calm seas of an exotic and far away shore does it not? In reality tropical geometry is a skeletonized version of algebraic geometry. “Yes Pip, but why do we care?” (I know you’re all thinking it). Well, this relatively new area of mathematics was used in the design of auctions used by the Bank of England during the financial crisis in 2007. The topics of the sometimes seemingly baffling books that I work with here at Eurospan have some very important real-world applications.

Coming from a non-STEM background I can tell you that I had to look up the meaning of tropical geometry (thank you Wikipedia) and assure you that I’m still none the wiser as to how it really works (I can share some equations if anybody’s interested – see me after class). However, that’s where the fun lies in marketing Eurospan’s STEM lists. Practically every book that crosses my desk provides a new “what the heck is that?” moment. I’ve learned about monotremes, MEMs and MOEMs; the complex difference between automotion and automation (hint: one of them’s not a thing); and been introduced to the intriguingly named “Fuzzy logic” (not the reasoning behind the dodgy decisions made after a tipple or two, surprisingly). I’m intrigued to see what strange new niche subjects come my way next!

Comments | Posted in Eurospan Market Focus By Eurospanners

The Future of the Academic Book

13 Nov 2015 07:00:00

Today, to round-up our week of blog posts, Eurospan's Regional Manager for UK, Europe & Africa writes about the future of the academic book...

As Academic Book Week ends, what do we think this event will look like in ten or twenty years? Anyone who gives you a definitive answer to the question does, at best, have an unwarranted faith in their own capacity for foresight – either that or they are seriously deluded; the truth is we simply don’t know.

“Amazon will kill the bookshop”; it hasn’t. They may have had to reinvent the ways they do business, especially those specialising in academic books, but they have not gone away.

“e-books will kill print”; they haven’t. But they have established an important place in the information ecosystem.

“Digitisation and electronic delivery will mean libraries no longer need shelves”; they are still full of them. Oh, and lots of computer workstations as well.

“Students will want to access textbooks on their handheld devices”; they don’t. Well, only a small minority do. Honest. Try asking a few directly.

“All human knowledge will be available to be found online and will be free”; simply, NO.

With disruptive technologies, new market dynamics, changing habits, the known knowns, the known unknowns, the unknown unknowns, where will we be in 2025 and 2035? In the gloriously eclectic, creative, multifaceted world of the book, we can only guess. But so long as the publishing industry and we at Eurospan maintain our traditions for imagination, invention, reacting to the changing world as we find it and proactively addressing the problems it presents to us, continuing to satiate that great human hunger for learning and knowledge with the right materials packaged and delivered in the manners desired, we will still be here for Academic Book Weeks of the future.

Comments | Posted in Eurospan Market Focus By Eurospanners

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