In less than a week we’ll see the current US presidential election hit fever pitch: March 1st marks Super Tuesday when fifteen states hold a mixture of primaries and caucuses in order to get one step closer to selecting their presidential representative. Before then though, candidates and their teams should read Get Out the Vote: How to Increase Voter Turnout, Third Edition  from Brookings Institution Press as thus far it seems to be a race where every vote counts. Read the introduction to Donald P. Green and Alan S. Gerber’s ground-breaking approach to voter mobilisation here.

Donald P. Green and Alan S. Gerber have introduced a new scientific approach to the challenge of voter mobilisation and have profoundly influenced how campaigns operate. Get Out the Vote has become the reference text for those who manage and study campaigns and voter participation.

Get Out the Vote

In this expanded and updated third edition, Green and Gerber incorporate data from more than 100 new studies, shedding new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics. This readable, practical guide on voter mobilisation is sure to be an important resource for consultants, candidates, and grassroots organisations, as well as a valuable teaching tool in courses on campaigns and elections.