As our name would suggest, when Eurospan was first established in the mid-1960s, our business was about offering marketing, selling and distribution services for our partner-publishers within Europe. However, five decades later, we now cover all regions of the world outside of North America, and since 2010 our expansion into Asia is a move we’re found particularly exciting.

To say that Asia is vast, its markets hugely diverse, and our opportunities to promote English language titles considerable, is a set of understatements. Ranging from developing nations like Laos and Cambodia, to mighty intellectual centres such as Japan and Singapore, and to countries like India and China whose economies are expanding at a pace beyond belief, working in Asia means that we are constantly being challenged. In short, there’s never a dull moment on the marketing and sales front - to say nothing of the logistics of distribution!

Working closely with partner-agents based on the ground means that Eurospan has an ear to the ground across the region. When university librarians in the Philippines want to see our latest engineering materials, we can be there with them to talk through our latest key titles in person. In a world that is increasingly reliant upon email and digital marketing, this personal touch is not to be underestimated: although many customers like to receive eblasts and links to online catalogues, demand for hardcopy materials remains steady.

And interest in English language titles is high, particularly in STM and related professional subject areas. Our bestsellers in India include titles on paediatrics and beef cattle production (perhaps surprisingly given the veneration of cows in Hinduism); in Singapore books on education sell strongly; and China and Hong Kong have seen demand for academic writing handbooks and guides this year. The crowds that gather at the continent’s major book fairs – Eurospan takes a stand at the New Delhi World Book Fair, the Kuala Lumpur International Book Fair, and the Beijing International Book Fair every year – are further testament to local demand for English language titles, and the titles from our partner-publishers.