This month, the international publishing community travelled to China’s capital for the 25th Beijing International Book Fair, running from August 22-26.
With 300,000 visitors attending, 150,000 of them being publishing professionals, 2018 was a record breaking year for BIBF. This year also saw a Digital Zone introduced to the Fair, dedicated to exploring how digital technology can be used in publishing. As the largest annual international book fair in China, BIBF is a significant date in Eurospan's calendar.
Our China rep, Benjamin Pan, attended the Fair this year and met with all the I/E companies and selected library staff. As the focus was on the digital side of publishing this year, Benjamin talked online cooperation with CBIC-Beijing, and scheduled a number of subject promotions with Amazon.cn. As with every book fair, this was also a good time to catch up with local customers, and talk about some special topics which could help drive our sales in China over the next six months.
Beijing Book Fair 2018
- 27 Aug 2018 14:38:00