This month, the international publishing community travelled to China’s capital for the 25th Beijing International Book Fair, running from August 22-26.

With 300,000 visitors attending, 150,000 of them being publishing professionals, 2018 was a record breaking year for BIBF. This year also saw a Digital Zone introduced to the Fair, dedicated to exploring how digital technology can be used in publishing. As the largest annual international book fair in China, BIBF is a significant date in Eurospan's calendar.

Our China rep, Benjamin Pan, attended the Fair this year and met with all the I/E companies and selected library staff. As the focus was on the digital side of publishing this year, Benjamin talked online cooperation with CBIC-Beijing, and scheduled a number of subject promotions with Amazon.cn. As with every book fair, this was also a good time to catch up with local customers, and talk about some special topics which could help drive our sales in China over the next six months.