Enhancing and Predicting Digital Consumer Behavior with AI
Thomas Heinrich Musiolik
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
- Format: Hardback
- ISBN: 9798369344538
- Publication Date: Apr 2024
- Availability: Not Yet Available - Pre-Order Now
Marketing Innovation Strategies and Consumer Behavior
Belem Barbosa
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
- Format: Hardback
- ISBN: 9798369341957
- Publication Date: Apr 2024
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior
Joao Heitor De Avila Santos
- Format: Paperback
- ISBN: 9781774697139
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
AI Impacts in Digital Consumer Behavior
Thomas Heinrich Musiolik
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
- Format: Hardback
- ISBN: 9798369319185
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5 Working Days
Navigating the Shifting Landscape of Consumer Behavior
Sahin
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
- Format: Hardback
- ISBN: 9798369315941
- Publication Date: Feb 2024
- Availability: In Stock - Despatched Within 5 Working Days
Consumer Behavior in a Digital World
Frank Kardes
- Format: Paperback
- ISBN: 9798765786871
- Publication Date: Nov 2023
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Behavioral Economics and Nuclear Weapons
Anne I. Harrington
- Format: Paperback
- ISBN: 9780820364834
- Publication Date: Aug 2023
- Availability: In Stock - Despatched Within 5 Working Days
Applied Organizational Behavior and Leadership Development
Gretchen Vogelgesang Lester
- Format: Paperback
- ISBN: 9781792494451
- Publication Date: Jun 2023
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Intersecting Health, Livability, and Human Behavior in Urban Environments
Roberto Alonso González-Lezcano
The promotion of sustainable urban development and livable cities in the past three decades has effectively merged the themes of urban health, urban sustainability, and urban livability into an integrated research field. As more people are predicted to live in a relatively confined space, the balance between the physical/built environment, social environment, and urban dwellers becomes more delicate. Urban systems have evolved to be more complex than ever during this process. While complex systems often offer relative stability, delicate balance requires carefully designed plans and management to avoid collapse. It is, hence, of great interest and importance to know what future sustainable and livable cities look like. Intersecting Health, Livability, and Human Behavior in Urban Environments considers how to improve the quality of the environment and healthy living in contemporary and future urban environments. Covering key topics such as environmental health, smart cities, and urban health, this premier reference source is ideal for policymakers, government officials, scholars, researchers, academicians, instructors, and students.
- Format: Hardback
- ISBN: 9781668469248
- Publication Date: May 2023
- Availability: In Stock - Despatched Within 5 Working Days
A New Era of Consumer Behavior
Umut Ayman
- Format: Hardback
- ISBN: 9781803561820
- Publication Date: Mar 2023
- Availability: In Stock - Despatched Within 5 Working Days
The Behavior of Fixed-Income Funds during COVID-19 Market Turmoil
Frank Hespeler
- Format: Paperback
- ISBN: 9781513563695
- Publication Date: Dec 2020
- Availability: Not Yet Available - Pre-Order Now
Consumer Behavior and Culture
Joao Heitor De Avila Santos
- Format: Hardback
- ISBN: 9781774077269
- Publication Date: Dec 2020
- Availability: In Stock - Despatched Within 5-7 Working Days
The Coming Age of Robots
George Pettinico
- Format: Paperback
- ISBN: 9781951527686
- Publication Date: Jun 2020
- Availability: In Stock - Despatched Within 5 Working Days
Strategy and Behaviors in the Digital Economy
Beatrice Orlando
- Format: Hardback
- ISBN: 9781789841817
- Publication Date: Mar 2020
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Organizational Behavior Challenges in the Tourism Industry
ule Aydin
Improving positive and reducing negative organizational behaviors in businesses are important in terms of organizational success as this will lead to an increase in employee organizational commitment and job satisfaction. Considering that the tourism industry has such a dynamic structure, it is obvious that behavioral issues in the industry need to be scrutinized. Organizational Behavior Challenges in the Tourism Industry is a collection of innovative research that aims to explore relevant theoretical frameworks in terms of organizational behavior issues and provides the opportunity for tourism organizations to understand their employees' behavior. While highlighting topics including emotional labor, deviant behavior, and organizational cynicism, this book is ideally designed for hotel managers, tour directors, restaurateurs, travel agents, business managers, professionals, researchers, academicians, and students.
- Format: Hardback
- ISBN: 9781799814740
- Publication Date: Dec 2019
- Availability: In Stock - Despatched Within 5 Working Days
Recent Advances in the Roles of Cultural and Personal Values in Organizational Behavior
Zlatko Nedelko
The complete understanding of organizational culture and personal values is fundamental for running and improving modern organizations. By identifying the underlying building blocks for behavior, strategy, and actions of organizations and their members, companies and researchers may discover innovative techniques to encourage productive and satisfying working environments. Recent Advances in the Roles of Cultural and Personal Values in Organizational Behavior is a collection of innovative research on how culture and personal values shape and influence leadership styles, decision-making processes, innovativeness, and other management practices. While highlighting topics including employee motivation, leadership style, and organizational culture, this book is ideally designed for managers, executives, human resources professionals, recruiters, researchers, academics, educators, and students seeking current research on cultural backgrounds and personal values for organizations.
- Format: Hardback
- ISBN: 9781799810131
- Publication Date: Sep 2019
- Availability: In Stock - Despatched Within 5 Working Days
Behavioral Economics and Nuclear Weapons
Anne I. Harrington
- Format: Hardback
- ISBN: 9780820355634
- Publication Date: Jul 2019
- Availability: In Stock - Despatched Within 5 Working Days
Foundations of Stated Preference Elicitation
Moshe Ben-Akiva
Provides stated preference data collection methods, discrete choice models, and statistical analysis tools that can be used to forecast demand and assess welfare impacts for new or modified products or services in real markets, and summarize the conditions under which the reliability of these methods has been demonstrated or can be tested.
- Format: Paperback
- ISBN: 9781680835267
- Publication Date: Feb 2019
- Availability: In Stock - Despatched Within 5 Working Days
Behavioral Economics of Multiperiod Insurance Purchasing Behavior
Howard Kunreuther
Addresses the question of how insurance buyers make decisions by considering the conceptual and empirical evidence of theoretical and behavioral issues: the extent that consumers follow the multiperiod decision rules based on expected utility maximization and the factors that influence their choices when they don't behave as if they are maximizing.
- Format: Paperback
- ISBN: 9781680835243
- Publication Date: Dec 2018
- Availability: In Stock - Despatched Within 5 Working Days
Sustainability as a Strategic Approach in Organizational Behavior
Elisa Gomez Gonzalez
- Format: Hardback
- ISBN: 9781773613406
- Publication Date: Dec 2018
- Availability: In Stock - Despatched Within 5-7 Working Days