Advertising and Sales Management
Dinesh Kumar
- Format: Paperback
- ISBN: 9781774697467
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
Winning with Strategic Marketing
David Altounian
- Format: Paperback
- ISBN: 9781637425497
- Publication Date: Jan 2024
- Availability: In Stock - Despatched Within 5 Working Days
Democratizing Luxury
Annika A. Culver
- Format: Hardback
- ISBN: 9780824895167
- Publication Date: Dec 2023
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Marketing Metrics
Donald Roy
- Format: Paperback
- ISBN: 9781793538321
- Publication Date: Aug 2023
- Availability: In Stock - Despatched Within 5 Working Days
Advertising and Promotion
Marlene Kahla
- Format: Paperback
- ISBN: 9781793545268
- Publication Date: Jul 2023
- Availability: In Stock - Despatched Within 5 Working Days
Technical Marketing Communication
Emil B. Towner
- Format: Paperback
- ISBN: 9781637424346
- Publication Date: Apr 2023
- Availability: In Stock - Despatched Within 5 Working Days
Business Marketing Management in a Business-to-Business Context
D.P. Warne
- Format: Hardback
- ISBN: 9781774694237
- Publication Date: Dec 2022
- Availability: In Stock - Despatched Within 5-7 Working Days
Marketing and Advertising in the Online-to-Offline (O2O) World
Hesham Osama Dinana
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
- Format: Hardback
- ISBN: 9781668458440
- Publication Date: Oct 2022
- Availability: In Stock - Despatched Within 5 Working Days
Antecedents and Outcomes of Employee-Based Brand Equity
Muhammad Waseem Bari
Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
- Format: Hardback
- ISBN: 9781668436219
- Publication Date: Jun 2022
- Availability: In Stock - Despatched Within 5 Working Days
Global Perspectives on International Advertising
Ipek Krom
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
- Format: Hardback
- ISBN: 9781799896722
- Publication Date: Jun 2022
- Availability: In Stock - Despatched Within 5 Working Days
Celebrity 2.0
Stacy Landreth Grau
- Format: Paperback
- ISBN: 9781637422083
- Publication Date: May 2022
- Availability: In Stock - Despatched Within 5 Working Days
Advertising
Sangeeta Sharma
- Format: Paperback
- ISBN: 9788195161171
- Publication Date: May 2022
- Availability: In Stock - Despatched Within 5-7 Working Days
Privacy and Consumer Empowerment in Online Advertising
W. Jason Choi
Privacy and Consumer Empowerment in Online Advertising provides an overview of the different issues that are in play in consumer privacy and in empowering consumers with rights to manage the privacy of their data.
- Format: Paperback
- ISBN: 9781680839203
- Publication Date: Jan 2022
- Availability: In Stock - Despatched Within 5 Working Days
Brand Vision
James Everhart
- Format: Paperback
- ISBN: 9781637421734
- Publication Date: Jan 2022
- Availability: In Stock - Despatched Within 5 Working Days
Brand Naming
Rob Meyerson
This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
- Format: Paperback
- ISBN: 9781637421550
- Publication Date: Dec 2021
- Availability: In Stock - Despatched Within 5 Working Days
Key Concepts in Marketing and Advertising
Jonah C. Pardillo
- Format: Hardback
- ISBN: 9781774691540
- Publication Date: Dec 2021
- Availability: In Stock - Despatched Within 5-7 Working Days
Stand Out!!
Brian McGurk
- Format: Paperback
- ISBN: 9781637421239
- Publication Date: Nov 2021
- Availability: In Stock - Despatched Within 5 Working Days
Aggregate Advertising Expenditure in the U.S. Economy
Alvin J. Silk
AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the U.S. as a share of nominal GDP has been falling.
- Format: Paperback
- ISBN: 9781680838725
- Publication Date: Sep 2021
- Availability: In Stock - Despatched Within 5 Working Days
Direct Selling
Victoria Crittenden
- Format: Paperback
- ISBN: 9781637421130
- Publication Date: Sep 2021
- Availability: In Stock - Despatched Within 5 Working Days
Super Sonic Logos
David Allan
- Format: Paperback
- ISBN: 9781637420829
- Publication Date: Jul 2021
- Availability: In Stock - Despatched Within 5 Working Days