0
    Search Results for: '
  • advertising management
    • '
Jacket Image For: 9781774697467

Advertising and Sales Management

Dinesh Kumar

  • Format: Paperback
  • ISBN: 9781774697467
  • Publication Date: Mar 2024
  • Availability: In Stock - Despatched Within 5-7 Working Days
Jacket Image For: 9780824895167

Democratizing Luxury

Annika A. Culver

  • Format: Hardback
  • ISBN: 9780824895167
  • Publication Date: Dec 2023
  • Availability: Temporarily out of stock: Usually despatched in 14-18 days
Jacket Image For: 9781774694237

Business Marketing Management in a Business-to-Business Context

D.P. Warne

  • Format: Hardback
  • ISBN: 9781774694237
  • Publication Date: Dec 2022
  • Availability: In Stock - Despatched Within 5-7 Working Days
Jacket Image For: 9781668436219

Antecedents and Outcomes of Employee-Based Brand Equity

Muhammad Waseem Bari

Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

  • Format: Hardback
  • ISBN: 9781668436219
  • Publication Date: Jun 2022
  • Availability: In Stock - Despatched Within 5 Working Days
Jacket Image For: 9788195161171

Advertising

Sangeeta Sharma

  • Format: Paperback
  • ISBN: 9788195161171
  • Publication Date: May 2022
  • Availability: In Stock - Despatched Within 5-7 Working Days
Jacket Image For: 9781637421734

Brand Vision

James Everhart

  • Format: Paperback
  • ISBN: 9781637421734
  • Publication Date: Jan 2022
  • Availability: In Stock - Despatched Within 5 Working Days
Jacket Image For: 9781799836285

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Luis Farinha

Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

  • Format: Hardback
  • ISBN: 9781799836285
  • Publication Date: May 2020
  • Availability: In Stock - Despatched Within 5 Working Days
Jacket Image For: 9781799824695

Destination Management and Marketing: Breakthroughs in Research and Practice

  • Format: Hardback
  • ISBN: 9781799824695
  • Publication Date: Mar 2020
  • Availability: Temporarily out of stock: Usually despatched in 14-18 days
Jacket Image For: 9781522529217

Driving Customer Appeal Through the Use of Emotional Branding

Ruchi Garg

  • Format: Hardback
  • ISBN: 9781522529217
  • Publication Date: Sep 2017
  • Availability: In Stock - Despatched Within 5 Working Days
Jacket Image For: 9781680957075

Advertising Management

Sharon M. Foulke

  • Format: Hardback
  • ISBN: 9781680957075
  • Publication Date: Nov 2016
  • Availability: In Stock - Despatched Within 5-7 Working Days
Jacket Image For: 9781849291477

Election Management

Election Management: A Compendium of Commonwealth Good Practice is a guide for policy-makers and EMBs to the democratic values, principles and practices of the Commonwealth. It will assist governments, political parties and civil society to understand the role, functions and responsibilities of those tasked with delivering credible elections.

  • Format: Paperback
  • ISBN: 9781849291477
  • Publication Date: Aug 2016
  • Availability: In Stock - Despatched Within 5 Working Days
Jacket Image For: 9781466608856

Online Advertising and Promotion

Payam Hanafizadeh

  • Format: Hardback
  • ISBN: 9781466608856
  • Publication Date: Apr 2012
  • Availability: In Stock - Despatched Within 5 Working Days