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Advertising in Everyday Life

Neil M. Alperstein (Loyola College, Maryland, USA) (author)

ISBN: 9781572735132

Publication Date: Aug 2003

Format: Paperback

Also available as: Hardback  

Consumers develop tactics to deal with the overwhelming "big sell" of the advertising industry. Such tactics of engagement and avoidance with advertising is the focus of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it.
£25.50

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As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the "big sell". Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. Part One provides a broad framework for understanding advertising in US culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period. Part Two provides a series of empirical studies of the uses of advertising in everyday life, with media figures appearing in advertisements. Part Three develops a theoretical understanding of the paradoxical nature of advertising and its place within the chaos of modern life.
Pages 184
Date Published 31 Aug 2003
Publisher Hampton Press
Series The Hampton Press Communication Series (Popular Culture Subseries)
Subject/s Popular culture   Advertising   Advertising industry  

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