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Democratizing Luxury

Annika A. Culver

Format: Hardback
ISBN: 9780824895167
Publication Date: Dec 2023
Availability: Temporarily out of stock: Usually despatched in 14-18 days

Plunkett's Advertising & Branding Industry Almanac 2023

Jack W. Plunkett

Format: Paperback
ISBN: 9781628316360
Publication Date: Aug 2023
Availability: In Stock - Despatched Within 5 Working Days

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Blanca Miguélez-Juan

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Format: Hardback
ISBN: 9781668439715
Publication Date: Jan 2023
Availability: In Stock - Despatched Within 5 Working Days

Antecedents and Outcomes of Employee-Based Brand Equity

Muhammad Waseem Bari

Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Format: Hardback
ISBN: 9781668436219
Publication Date: Jun 2022
Availability: In Stock - Despatched Within 5 Working Days

Celebrity 2.0

Stacy Landreth Grau

Format: Paperback
ISBN: 9781637422083
Publication Date: May 2022
Availability: In Stock - Despatched Within 5 Working Days

Plunkett's Advertising & Branding Industry Almanac 2022

Jack W. Plunkett

Format: Paperback
ISBN: 9781628316193
Publication Date: May 2022
Availability: In Stock - Despatched Within 5 Working Days

Brand Vision

James Everhart

Format: Paperback
ISBN: 9781637421734
Publication Date: Jan 2022
Availability: In Stock - Despatched Within 5 Working Days

Brand Naming

Rob Meyerson

This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Format: Paperback
ISBN: 9781637421550
Publication Date: Dec 2021
Availability: In Stock - Despatched Within 5 Working Days

Stand Out!!

Brian McGurk

Format: Paperback
ISBN: 9781637421239
Publication Date: Nov 2021
Availability: In Stock - Despatched Within 5 Working Days

Super Sonic Logos

David Allan

Format: Paperback
ISBN: 9781637420829
Publication Date: Jul 2021
Availability: In Stock - Despatched Within 5 Working Days

Plunkett's Advertising & Branding Industry Almanac 2021

Jack W. Plunkett

Format: Paperback
ISBN: 9781628315660
Publication Date: May 2021
Availability: In Stock - Despatched Within 5 Working Days

Improving University Reputation Through Academic Digital Branding

Ariana Daniela Del Pino

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Format: Hardback
ISBN: 9781799849308
Publication Date: Nov 2020
Availability: In Stock - Despatched Within 5 Working Days