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Strategic Uses of Social Media for Improved Customer Retention

Wafaa Al-Rabayah (editor) Rawan Khasawneh (editor)
Rasha Abu-shamaa (editor)
Izzat Alsmadi (editor)

ISBN: 9781522516866

Publication Date: Jan 2017

Format: Hardback, with Free Lifetime E-Access

Presents the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is designed for researchers, practitioners, professionals, and upper-level students.
£180.00

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Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts.

Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
Pages 230
Dimensions 229 x 152
Date Published 30 Jan 2017
Publisher IGI Global
Series Advances in Marketing, Customer Relationship Management, and E-Services
Subject/s Customer services  
Wafaa Al-Rabayah, Toledo College, USA.

Rawan Khasawneh, Jordan University of Science and Technology, Jordan.

Rasha Abu-shamaa, Yarmouk University, Jordan.

Izzat Alsmadi, Boise State University, USA.

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