- Full Description
- More Information
- Author Biography
- Customer Reviews
Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
|Dimensions||229 x 152|
|Date Published||30 Jan 2017|
|Series||Advances in Marketing, Customer Relationship Management, and E-Services|
|Subject/s||Customer services  |
Rawan Khasawneh, Jordan University of Science and Technology, Jordan.
Rasha Abu-shamaa, Yarmouk University, Jordan.
Izzat Alsmadi, Boise State University, USA.