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Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history, using it to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also considers how pioneering adwomen and female historians used consumer culture to challenge sexist assumptions about women's subordinate roles.
Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace.
|Illustrations||10 black & white images|
|Dimensions||229 x 152|
|Date Published||30 Nov 2016|
|Publisher||Rutgers University Press|
|Subject/s||Art forms   History of the Americas   Popular culture   Gender studies: women  |